Guidance to BI
The city that walks with me
It is a design that personifies the initials 'SLW' of
SMART LIFEWEEK, the city that walks with me.
The anthropomorphic symbols add a sense of friendliness and express a cheerful
and joyful image, emphasizing the image of companionship for the residents of Seoul.
SLW is about our intimate connections to each other, maximizing the meaning of
'Seoul as a city together' and delivering a consistent image of
Seoul by adopting the Seoul My Soul colors.
Signature
A type
B type
Signature Color Usage
Full color
One color
-
Smart Blue
-
Yellow
-
Pink
-
Black
-
Silver
-
Gold
Exclusive Color
-
Smart Blue
- - CMYKC90 M20
- - RGBR0 G130 B255
- - PANTONE2174 C
- - HEX#27AAE1
-
Yellow
- - CMYKM30 Y90
- - RGBR255 G180 B0
- - PANTONE7548 C
- - HEX#FABF13
-
Pink
- - CMYKM90 Y27
- - RGBR255 G10 B115
- - PANTONE2039 C
- - HEX#EE3E79
-
Black
- - CMYKK100
- - RGBR0 G0 B0
- - PANTONEBlack C
- - HEX#000000
-
Silver
- - PANTONE877 C
-
Gold
- - PANTONE872 C