Smart Life Week, organized by the Seoul AI Foundation, values the protection of participants' personal information and 
complies with the Act on Promotion of Information and Communications Network Utilization and Information Protection, 
as well as other applicable laws and regulations. Any revisions to this Privacy Policy will be announced on the 
Smart Life Week website (or through individual notifications).

▶ Purpose of Collection and Use of Personal Information
The collected personal information will be used for the following purposes:
Registration for Smart Life Week as a general visitor
Event operation and participant management

▶ Personal Information Collected
Full Name
Mobile Phone Number
Email Address
Organization
Department
Job Title
Date of Birth
Gender
Region
※ Identification information such as Resident Registration Numbers will not be collected.

▶ Retention and Use Period
Personal information will be destroyed without delay once the purpose of collection has been fulfilled. However, the following information will be retained for the period specified below:
Information Retained: Name, Mobile Phone Number, Email Address
Purpose of Retention: Event operation records and participant verification
Retention Period: 3 years
Collected personal information will not be used for purposes other than those stated above. Participants have the right to refuse consent to the collection and use of personal information. However, refusal to provide consent may result in restrictions on event participation.

▶ Consent to the Provision of Personal Information to Third Parties
① Smart Life Week processes personal information only within the scope specified in the stated purposes of collection and use. Personal information is provided to third parties only with the data subject's consent or where permitted under Articles 17 and 18 of the Personal Information Protection Act.
② Smart Life Week provides personal information to the following third parties:

1. Seoul Metropolitan Government (Event Host)
Recipient: Seoul Metropolitan Government
Purpose: Database management and future event promotion
Information Provided: Organization, Job Title, Name, Mobile Phone Number, Email Address, Date of Birth
Retention Period: One (1) year from the end of the event or as required by applicable laws.

2. Seoul AI Foundation
Recipient: Seoul AI Foundation
Purpose: Database management, participant verification, admission management, event notifications, and future event promotion
Information Provided: Organization, Job Title, Name, Mobile Phone Number, Email Address, Date of Birth, Gender, Region
Retention Period: One (1) year from the end of the event or as required by applicable laws.

3. MESSE ESANG Co., Ltd. (Event Organizer)
Recipient: MESSE ESANG Co., Ltd.
Purpose: Event operation, participant notifications (including admission QR code and event information), and inquiry handling
Information Provided: Organization, Job Title, Name, Mobile Phone Number, Email Address, Gender, Conference Registration Information
Retention Period: One (1) year from the end of the event or as required by applicable laws.

4. FGI Co., Ltd. (Website Operator)
Recipient: FGI Co., Ltd.
Purpose: Website maintenance and operation
Information Provided: Name, Mobile Phone Number, Email Address, Date of Birth
Retention Period: One (1) year from the end of the event or as required by applicable laws.

5. Smart Life Week Exhibitors (The exhibitor list is available on the Smart Life Week website.)
Recipient: Smart Life Week Exhibitors
Purpose: Business matching, product/service information, follow-up consultation, and marketing of exhibitors' events, products, and services
Information Provided: Name, Mobile Phone Number, Email Address, Organization, Job Title
Retention Period: One (1) year from the end of the event or as required by applicable laws.
※ Personal information will be provided to an exhibitor only when the barcode on the participant's name badge is scanned at the exhibitor's booth. Participants may freely choose whether to allow barcode scanning. By allowing the barcode to be scanned, the participant is deemed to have consented to the provision of personal information to the relevant exhibitor.

Personal Information Protection Officer
Name: Ran Oh
Tel: +82-2-570-4649
Email: slw.exhibit@gmail.com

Personal Information Protection Manager
Name: Kyunghyun Choi
Tel: +82-2-6121-6228
Email: ghchoi.es@esgroup.net

▶ Consent to the Collection and Use of Personal Information for Marketing and Promotional Communications
Purpose of Collection and Use
To provide information on future Smart Life Week events, related content, newsletters, event and service promotions (via SMS and email), and satisfaction surveys.
Information Collected
Name
Mobile Phone Number
Email Address
Organization
Job Title
Conference Registration Information
Retention Period
Three (3) years from the date of collection.
Right to Refuse Consent
Consent is voluntary. Refusal to provide consent will not affect participation in the event, but promotional communications and related information may not be provided.
※ Promotional and marketing information may be sent by the Seoul AI Foundation or MESSE ESANG Co., Ltd. via SMS/LMS and email.
Terms and Conditions Agreement (Optional)

▶ Consent to the Provision of Personal Information to the Event Organizer(Optional)
Recipient
MESSE ESANG Co., Ltd. (Event Organizer)
Purpose
Distribution of newsletters
Promotion of exhibitions, conferences, and events
Provision of Smart Life Week-related information
Information Provided
Name
Mobile Phone Number
Email Address
Organization
Job Title
Retention Period
One (1) year from the date of provision or in accordance with the recipient's Privacy Policy.
Right to Refuse Consent
Consent to the provision of personal information to a third party is optional. Refusal will not affect participation in the event; however, newsletters and promotional information regarding exhibitions, conferences, and events may not be provided.